Project Details

As the agency for this busy retail complex, our  latest challenge was to help the Plaza engage with its shoppers with the launch of a smart new app. AMG developed collateral for an integrated campaign featuring a competition which spanned across television, press and online, prompting app downloads and entry.

Web site visits, Facebook likes and downloads all exceeded targets giving the Plaza greater reach and a new way to connect with their shoppers. After the initial launch the campaign was tweaked to create ongoing awareness of the app.